Users are taking
advantage of the Facebook Live tool to broadcast new movies such as The Sorcery
or European Championship matches. If a Facebook user reached the account
'Follow TV' he could have watched the match between Spain and Italy that was
played for the Euro Cup this June 27.
And they watched it live and without any
restrictions. This, even though the competition has exclusive broadcasting
rights to TV channels.
What happens?
Basically, users around the world are using the Facebook Live tool to broadcast
live events via streaming from the platform. And not only soccer games have
been the target of hackers. Films like Sorcery 2 have been completely
transmitted from different accounts.
The model
cybercriminals use is not even new. They simply take TV signals and move them
to the Facebook transmissions that are made live. The model is similar to that
used for years by the Roja Directa platform, with the difference that this
alternative may have more scope for the number of users who have Facebook.
Facebook is
aware of the gigantic problem ahead. Events like the European Championship or
the Copa America, same as concerts or film premieres have a number of
transmission constraints on behalf of author rights and own broadcast rights.
Major television networks pay billions of dollars for the exclusivity of these
events and would not be profitable if users can watch for free with just having
Facebook and a data plan.
In fact, there
were some arrests for this new model of piracy. Recently in the city of Chicago
(United States) a person was arrested while he was broadcasting a live film
premiere for his followers on the platform. The discovery was made by the
anti-piracy team of Facebook in India. The arrest of this user set a whole precedent.
It is true that
in networks like Twitter or Snapchat users usually share fragments of live
events almost in real time, but the segments usually do not exceed two minutes.
Instead, you could see at no charge all soccer transmissions or movies for
free.
Although what is
happening these days with Facebook Live may sound very attractive to users, the
fact is that if the platforms do not find a way to stop the pirates that steal
the signals of live events, the communication industry may collapse
economically sooner rather than later.
New customers
Facebook
announced Wednesday a series of enhancements to its live broadcast video
service, with what awaits to be on the heels of Periscope, belonging to
Twitter.
People who use
online direct from Facebook can "broadcast to groups of social networks or
in scheduled events." The scheduled events can be used for Q & A
sessions online.
"We expect
this new capability to broadcast and view live videos in groups or events allow
people to deeply connect with their closest friends, family and communities who
share their interests," said director of product management, Fiji Simo, in
a blog.
Facebook also
allows you to respond to comments made during the live broadcast or to evaluate
them, for example with the buttons "like" "sad,"
"angry" or "wow" which were added recently.
According to
information disclosed by Facebook, people say 10 times more in the live
streaming videos than normal.
The social
network also added filters that let you customize the appearance of the
broadcasting and plans to add the ability to draw or doodle in the videos while
being retransmitted, according to Simo.
Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
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